How Personality Profiling Transforms B2B Lead Generation and Sales Alignment
Discover how adding personality insights to your B2B leads can transform sceptical sales teams into enthusiastic partners and boost conversion rates.
The Real Reason Your Sales Outreach Isn’t Working (and How to Fix It with Psychographics)
B2B buyers don’t need more communications. They just need relevant ones. But you can’t know what’s relevant to them based only on their job title and where they work. Psychographic profiling helps brands and sales teams understand how their prospects think, decide and communicate. That’s what Rethink Demand is now delivering to it’s B2B lead generation clients.
How to Follow Up a White Paper Lead
It’s important that B2B marketers shape the entire lead generation process, including what happens after the lead has been delivered to the sales team. Here’s a quick guide for marketers to think about when shaping that follow up process to deliver a great experience for potential customers.
Making the most of Lead Generation
We want to make sure that B2B marketers get the most out of their lead generation activities, so we’ve put together this as something to provoke thought, help marketers set expectations and position themselves for success.
A Little Glossary of Lead Generation: Read here
We’ve put together this “Little Glossary of Lead Generation” to help shed some light on this area of B2B marketing.
We've brought together definitions of the terms we're asked about most frequently, with explanations on their significance, and a foreword from Co-Founder James Taylor on why it's so important for all involved to understand them clearly.
We’re here to help agencies prosper - Why we started Rethink Demand
It’s certainly a different time to launch a business, but it’s the right time for us, and more importantly, for our customers, as we’ll be serving B2B marketing agencies at a time when they need it.