DIGITAL LEAD GENERATION
FOR B2B BRANDS
Personality-powered digital lead generation.
What is Digital Lead Generation?
Digital lead generation is the process of attracting, engaging, and capturing the interest of potential buyers through online channels.
Yet, it goes beyond simple data capture to identify interest and intent.
At Rethink Demand, we focus on high-quality leads: people in your target accounts who are in-market, motivated, and ready for a conversation.
And Rethink Demand is delivering the next evolution of lead generation through bespoke digital programmes that provide high-quality leads, along with psychographic profiling and behavioral insights.
By decoding how your leads think, decide, and communicate, we help sales teams sell smarter, follow up more effectively, and give customers what they need faster.
Why Traditional Lead Generation Falls Short
Most lead generation campaigns stop at collecting basic data — name, job title, company, maybe an email. The result? Sales teams are left guessing who’s actually a good fit and how to follow up.
There’s no insight into what makes that buyer tick. No clue how to start a meaningful conversation. That’s where our approach is different.
Personality-Powered Lead Generation: Our Advantage
We use behavioural and psychographic profiling to go beyond job titles and industries.
By understanding how your buyers think, what motivates them, and how they prefer to be approached, we deliver leads with context — not just contact details.
How Our Approach Drives Better B2B Results
With Rethink Demand, you get:
Leads enriched with buyer personality insights
Content syndication that matches intent, not just volume
Clear data to help sales teams prioritise follow-up
A process built around your ICP and buying journey
This is B2B lead generation built for modern marketing and sales teams.
Personality cards in action.
What You Can Expect From Rethink Demand
Whether you’re launching a targeted ABM campaign or scaling demand across regions, we make sure every lead we deliver is:
From a company that matches your criteria
Engaged with your content
Profiled with clear communication and personality insights
Your sales team gets more than a list — they get a head start.
Start Your Lead Generation Journey With Us
Ready to rethink your approach to digital lead generation?
Let’s explore how we can deliver better leads, faster.
Who is Personality-powered lead generation for?
B2B Marketers
Marketers responsible for generating leads and driving pipeline
SDRs
Looking for improvements in reply rates and lead conversions
AE Teams
Aiming to close faster
RevOps leaders
Focussed on pipeline velocity
Reaching B2B buyers world wide
We can reach inmarket B2B buyers across the globe, and engage decision makers across the breadth of B2B buying teams.
Extensive network of B2B buyers
Highly engaged first-party data.
Engagement across B2B buying teams
Reach and generate leads from the different roles that influence the B2B buying process:
IT/Development
Sales
Marketing
HR
Finance
Legal
General management
Delivering high quality digital lead generation.
-
Rethink Demand uses live data to ensure accuracy during programmes, and means the data delivered is valid and contactable.
-
All data is rigorously tested, with multi-stage validation. This is another step to improve data accuracy and relevance to suit clients' desired outcomes.
-
Rethink Demand is partnered with leading intent data providers, to combine intent data into programmes in order to reach priority audiences and inmarket buyers.
-
Contact data is enhanced with social media and activity markers to enable more options for sales follow up and remarketing.
-
All processes and deliverables are 100% GDPR , CCPA and CASL compliant.