Smarter B2B Lead Generation Starts with Personality
We deliver better leads and sales conversations through personality-powered B2B lead generation.
Go beyond job titles — and connect based on how buyers think, communicate, and make decisions.
We enable B2B brands to connect with their target audience and create better outcomes for their sales teams through personality-powered digital lead generation.
Smarter B2B Lead Generation
Most B2B Lead Generation Stops at Contact Details
Name, title, company. That’s not a lead — that’s a database entry. Traditional campaigns lack insight into what actually drives buyer decisions.
And when your sales team doesn’t know what motivates someone, it’s hard to start a meaningful conversation.
We Add Buyer Psychology to Your Lead Gen
Our campaigns combine content syndication and behavioural profiling to deliver qualified leads who are ready to engage — and sales-ready insights that help teams build rapport faster.
What you get
Leads who match your ICP and content intent
Profiles that include motivators, communication preferences, and blockers
Sales tips based on buyer personality
Designed for High-Performance Sales and Marketing Teams
Whether you're running ABM, scaling demand, or launching regionally, we give you what your sales team actually needs:
Buyer-aligned content journeys
Fully compliant data capture (GDPR, CCPA, CASL)
Integrated performance reporting
Fast, flexible campaign setup
Reaching B2B Buyers Worldwide
We can reach inmarket B2B buyers across the globe, and engage decision makers across the breadth of B2B buying teams.
Delivering High Quality Digital Lead Generation
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Our personality profiles and psychographic insights help sales teams understand the human behind a lead, to help them tailor their follow up to make a better connection, and convert more leads, faster.
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Rethink Demand uses live data to ensure accuracy during programmes, and means the data delivered is valid and contactable.
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All data is rigorously tested, with multi-stage validation. This is another step to improve data accuracy and relevance to suit clients' desired outcomes.
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Rethink Demand is partnered with leading intent data providers, to combine intent data into programmes in order to reach priority audiences and inmarket buyers.
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Contact data is enhanced with social media and activity markers to enable more options for sales follow up and remarketing.
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All processes and deliverables are 100% GDPR , CCPA and CASL compliant.
Book a Discovery Call
We’ll show you how to align your content, your audience, and your sales process — using insight that goes far beyond titles and job functions
Book a Call.